Katikati volcanic-ash loam is well-drained and holds moisture reasonably well, but it has a well-documented tendency to bind phosphate — a nutrient grass roots need for establishment and density — making a portion of any standard application effectively unavailable to the lawn.
A single heavy feed on this soil behaves less predictably than on a phosphate-neutral soil: some of what goes down greens the lawn briefly, but a meaningful share gets locked up in the soil chemistry before the roots ever reach it.
Splitting the same total quantity across four to six lighter, more frequent applications gives roots more chances to take up phosphate before it binds — and lets us use a blend formulated for exactly this soil type rather than a generic one.
That’s the whole case for a programme rather than a one-off here, and it’s a genuinely different reason to the “thin topsoil” story on a fresh subdivision — this is about the soil chemistry itself.